First major product launch outside of the successful Moshi Monsters brand

London - Thursday, November 6th 2014 [ME NewsWire]

--(BUSINESS WIRE)-- Mind Candy™, the global entertainment company behind the phenomenally successful Moshi Monsters™ franchise, today launches World of Warriors™, an epic adventure and combat strategy game, exclusively on the App Store for iPhone, iPad and iPod touch.

An all-new IP, World of Warriors represents the first major product launch for Mind Candy outside of Moshi Monsters. The brand is launching first with a mobile game, and is built with the engaging storylines and rich characters the company is known for.

In World of Warriors, players must amass an army of history’s greatest warriors, including Aztecs, Knights, Vikings, Samurai and hundreds more, to defeat a power-hungry warlord and his evil Skull Army. The game takes players on an epic quest where every warrior comes with their own fascinating backstory, special moves and real-world historical facts. It blends battle and RPG gameplay in a pick-up-and-play experience built to appeal to a wide range of gamers.

“Mind Candy has had a busy few years expanding from a one product company to a family entertainment business with multiple brands: Moshi Monsters, World of Warriors and PopJam, our creative community for kids,” says Michael Acton Smith, Founder of Mind Candy. “World of Warriors is a brilliant new mobile game but the art, characters, and story are so strong we feel it has the potential to develop into a global franchise. It's an amazing way to learn about history and over the last year my mind had been boggled with everything from trebuchets, flaming pigs, obsidian, Ninjas, Vikings, Visigoths and much more!"

Similar to Moshi Monsters, the Warriors game is only the beginning: Mind Candy has signed global deals with Penguin, Topps, Moose, Giochi Preziosi and Flair for products inspired by the rich World of Warriors universe. With trading cards kicking off the consumer products program from April 2015, publishing, toys, apparel and accessories will follow throughout next year with a strong roadmap of digital and entertainment content locked in.

Mind Candy launched its first mobile app in 2010 and the company now has eight mobile apps reaching both kids and adults. World of Warriors is launching worldwide today, localised into multiple languages including English, French, Italian, German, Spanish and Portuguese.

World of Warriors is free to download from the App Store on iPhone, iPad and iPod touch: https://itunes.apple.com/app/world-of-warriors/id793076829?ls=1&mt=8

For more information visit www.WorldOfWarriors.com

- ENDS -

Notes to Editors:

For access to screen shots, launch trailer, key art and all supporting media assets - please download the Mind Candy box press kit here: https://mindcandy.box.com/theworldofwarriorspress

Check out the launch trailer: http://youtu.be/6eT5oi0TdAs

Follow us on Twitter: www.twitter.com/WorldOfWarriors

Follow us on Facebook: www.facebook.com/WorldOfWarriors

About Mind Candy

Mind Candy, creator of the successful Moshi Monsters franchise, is a global entertainment company based in the UK. Internet entrepreneur, Michael Acton Smith, formed the company in 2004. Multiple mobile projects are currently in development, to further the company's vision to create the future of entertainment for this new digital generation. For more information visit www.MindCandy.com

Contacts

Mind Candy

Annem Rehman

PR Manager

+44 (0)20 7501 1915

annem@mindcandy.com

Twitter: @rubyannem

or

In the United Kingdom:

Fishburn

020 7092 2222

mindcandy@thisisfishburn.com

or

In the United States:

fortyseven communications

+1 (212) 391-4707

mindcandy@fortyseven.com

 
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