Awarded "Europe's Leading City Break Destination" in 2015, the lakeside jewel intends to both surprise and cocoon the region's discerning mothers and their children
Geneva, Switzerland - Sunday, June 5th 2016 [ME NewsWire]
Geneva Tourism has unveiled its latest campaign – “#MumRelax” – with amazing breaks guaranteed for mothers and children alike. Serenity and exceptional quality of life play a starring role in an effort to give the region's mothers the relaxing times they are looking for, while their children enjoy treats of their own. As part of this campaign, mothers residing in the Gulf countries are given a chance to participate in an online competition running through the month of May in partnership with Etihad Airways to win tickets and a 4-night hotel stay in Geneva for a family of four.
Having clinched the coveted title of "Europe's Leading City Break Destination", Geneva has surprises in store that will both delight and pamper visitors with magical moments.
For starters, early birds are invited to watch the magic of a glorious sunrise over the Geneva lake to the sounds of a classical orchestra through Les Aubes Musicales, an initiative that is spell-binding. They can then get an energy boost through a generous Swiss breakfast in the renowned Geneva lakeside eateries, ahead of a day full of surprises -- or a leisurely and unhurried shopping spree through the famed boutiques lining up Geneva's venerable avenues. While kids enjoy supervised activities, mothers can pamper themselves in some of the world's best spa retreats, comfortable in the knowledge that their children are both entertained and well taken care of.
Geneva offers unique personal shopper services, and the luxury world of watchmaking takes on added dimensions, with the Geneva Watch Tour, and the unique ability to have a watch made to measure right under one's eyes.
Gourmet families will find themselves confronted to the dilemma of choosing which course to go, with more than 140 ethnic cuisines available, and a dearth of Michelin-starred restaurants, as well as some of the world’s most sought after chocolatiers, not to mention Halal-certified irresistible eateries.
Mothers electing to have some precious "me-time" can enjoy having their children stay close by while being cared for at exceptional Summer Camps with entertaining activities that include wake boarding, diving, football training, wall climbing, theatre and many others -- with a special mention of the city's Zoo, Geneva's best-kept secret. Numerous activities and adventures can also be organized for the entire family as well, from a day at baby beach, to paragliding, waterski, rafting, kayaking and many others. The city is also known for its vibrant activities such as the Geneva Lake Festival – this year happening from August 4 to August 14.
Philippe Vignon, CEO of Geneva Tourism and Conventions Foundation commented: "Geneva is a lively destination, full of surprises, which is perfect for a peaceful and entertaining vacation that offers something for every member of the family. We believe that Geneva is a genuine city that has everything to ensure everyone has a magical visit and leaves dazzled.”
It is no surprise that Geneva is the destination of choice for celebrities and the international jet setters and proves yet again that it can be the ultimate choice for mothers in the Gulf Countries.
The “#MumRelax” Social Media competition which ran from May 1 until May 30, invited mothers living in the Gulf countries to register on the website: http://mumrelax.geneve.com and participate in a draw granting one lucky winner tickets and a 4-night hotel stay for a memorable family vacation to Geneva, in partnership with Etihad Airways.
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Note to editors:
About Geneva Tourism & Conventions Foundation
The Geneva Tourist Office was founded more than 125 years ago and became in 2013 the Geneva Tourism & Conventions Foundation (FGT&C). Its mission is to promote Geneva as an active tourist destination for both business and leisure, to welcome and inform visitors and to organize tourist events, more specifically the Geneva Lake Festival, Switzerland’s largest tourist event.
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Contacts
For participating media trips, partnership proposals please contact:
Mrs. Caroline Melly
PR & Media Relations Manager
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Florencia Casares
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