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Main » 2014 » December » 15 » Cegedim Relationship Management Partners with Aktana to Empower Commercial Teams with an Out-of-the-Box and Intuitive Decision Support Engin
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Cegedim Relationship Management Partners with Aktana to Empower Commercial Teams with an Out-of-the-Box and Intuitive Decision Support Engin

Partnership Between Pharma CRM Market Leader and Actionable Analytics Provider Enables Increases in Life Sciences Sales Performance

PARIS - Tuesday, December 9th 2014 [ME NewsWire]

(BUSINESS WIRE) -- Cegedim Relationship Management today announced that it has entered into a strategic partnership with Aktana, a pioneer in decision support for global life science sales teams, to complement Cegedim's Mobile Intelligence Customer Relationship Management (CRM) solution. To better empower Life Sciences commercial teams through Cegedim's end-to-end CRM platform, Aktana provides Mobile Intelligence customers with real-time, in-context, and in-workflow decision-making support that is shown to boost a sales representative's performance.

Decision-Making Insights + CRM Available On-the-Go for Commercial Teams Today’s environment requires that commercial teams leverage more data and anticipate more frequent changes in strategy, all to deliver upon higher expectations. The methods that companies currently employ to help elevate performance—targeted emails, trend reports, trainings—have proved largely ineffective. Companies are looking for better ways to utilize the existing wealth of complex data to boost commercial teams’ success.

Aktana’s Decision Support Engine, now integrated with Mobile Intelligence, helps commercial team users quickly make better, data-driven decisions on which prospects to call, when and where to call them, which channels to employ, what products to position, and which messages to emphasize. With an intuitive dashboard, Aktana’s solution enables customers to easily configure each team’s strategy and establish rules as to when data is important enough to take action. Additionally, real-time insights and suggested actions are pushed to commercial team members—directly through Mobile Intelligence—to significantly elevate their individual performance while on the go.

"To truly improve sales results with a decision-support tool, reps must embrace the solution and know the unknown. They only do this when that solution adds value and fits within the field organization's workflow seamlessly," said Derek Choy, Co-Founder and Vice President of Product at Aktana. "By partnering with Cegedim, we're able to enhance the entire sales process from strategy mapping to on-the-ground daily decisions, and deliver it through a platform the customer already knows, uses daily, and trusts."

“Aktana delivers a proven market-leading analytics solution that’s changing the lives of commercial users and increasing their productivity and efficiency,” said Laurent Labrune, Chief Executive Officer, Cegedim Relationship Management. “As data insights become increasingly important to interactions with healthcare professionals, Aktana’s Decision Support Engine helps commercial teams to take the next best action faster—enabling enterprises to better realize their business goals directly from Mobile Intelligence.”

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables approximately 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

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Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,000 people in more than 80 countries and generated revenue of €902 million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).

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Follow Cegedim on Twitter: @CegedimGroup.

About Aktana

Aktana is the pioneer in decision support for global life science sales teams. Aktana’s Decision Support Engine delivers data-fueled insights and suggestions to sales reps within their existing CRM workflows, promoting better independent decision making. Aktana’s system also learns which sales and marketing actions produce the best results and recommends improvements to optimize strategy. Aktana is headquartered in San Francisco, with offices in New York, Tokyo, and San Diego.

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Tel.: +1 (908) 443.2451

Cegedim Relationship Management

Global Communications




Tel.: +33 (0)1 49 09 68 81


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