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Big Data Will Enhance Online Educational Offering in the UAE

Dubai, United Arab Emirates - Wednesday, November 26th 2014 [ME NewsWire]

Dr. Ayoub Kazim, Managing Director of TECOM Investments Education Cluster, highlighted the role that big data could play in enhancing online education services at SP Jain School of Management’s recent event – ‘Big Data - a Boon or a Bane for Customer Centricity?’.

The conference, conducted in exclusive partnership with Microsoft, featured expert speakers from international organisations including Microsoft, Landmark Group, Cheil Worldwide, SAP, Ford Motor Corporation, Cognizant Technology Solutions, Emirates NBD and Etisalat, together representing the Healthcare, Retail, Transportation & Logistics, Banking & Financial Services Industry, Hospitality, Telecom, and Automobile sectors.

Big data is gathered from a number of sources, such as social networks, photos, user behavior, feedbacks, business sources, media streams, and more – all of which are and will continue to grow rapidly. The ability to analyse big data to understand customer behavior is an extremely useful tool from a sales perspective.

According to research firm Frost & Sullivan, the global big data market is expected to grow from $3.2 billion (Dh11.75 billion) in 2013 to $15.1 billion by 2020, with the GCC big data market set to grow nearly fivefold from $135.7 million in 2013 to $635.5 million by 2020.

Commenting on the event, Dr. Ayoub Kazim, Managing Director of TECOM Investments Education Cluster (DIAC) said: “From an academic perspective, education is definitely a sector that can benefit from big data. As online learning continues to grow in popularity, largely due to its accessibility and flexible nature, the possibility of capturing online learning habits in order to adapt methods of digital teaching to enhance the overall experience of a student is an exciting prospect.

“I think it is common knowledge in this day and age that a one-size-fits-all method doesn’t always work. Individual minds function in very different ways, and respond diversely to various learning methods. And it is this approach that can be applied in a similar way to customers. Being able to capture this big data enables provides to truly understand what their customer wants.”

Professor Christopher Abraham, Head of Dubai Campus & Senior Vice President, Institutional Development, S P Jain School of Global Management - Dubai, Singapore, Sydney, added: “Big data is one of the most revolutionary concepts in contemporary business and S P Jain is proud to host a such as significant event pertaining to big data. The event will prove to be of immense benefit to business professionals and organizations in the region.”


Notes to editors:

About Dubai Knowledge Village

Dubai Knowledge Village (DKV) is a premier destination in the region dedicated to Vocational Training, Human Resource Management, Executive Search and Professional Development. DKV was established in 2003, as a member of TECOM Investments, to support the Government of Dubai’s vision to transform Dubai into a knowledge-based economy and develop the region’s talent pool.

With over 500 business partners, including SHRM, CEB-SHL, Towers Watson, Hays, Carmichael Fisher and Innovative HR Solutions, DKV aims to establish itself as both a trusted business partner and a center of excellence for professional development.

With the provision of quality training institutes and recruitment consultancy firms, DKV is helping to meet the needs of business by offering required training and skills development programs to professionals and by providing a home of recruiters who will then match these new skills with employers.

About Dubai International Academic City

Dubai International Academic City (DIAC) is the world’s largest Free Zone dedicated to Higher Education. Established in 2007, as part of TECOM Investments – a member of Dubai Holding – DIAC aims to develop the region’s talent pool and help establish the UAE as a knowledge-based economy through the provision of multi-tiered academic institutions that are internationally accredited.

DIAC is located on a fully-appointed 18 million sq ft campus with state-of-the-art facilities. It is home to a large number of  universities from 10 countries, including Amity University, Heriott Watt University, Michigan State University, University of Wollongong, BITS Pilani, Hult International Business School, Murdoch University and Manchester Business School, to name a few.

DIAC provides more than 400 certificate, diploma, undergraduate, post graduate and PHD programmes to over 20,000 students of 125 nationalities.


Harriet Daly,
Bell Pottinger:

TECOM Investments Education Cluster
Brendan Vyner, Brand Manager,
+971 4 360 2960





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