Gillette chronicles the journey of one man through ‘100 Years Of Hair’ in just sixty seconds and introduces a new tool for the times
BOSTON. - Wednesday, June 25th 2014 [ME NewsWire]
(BUSINESS WIRE) Gillette® (NYSE: PG), the world’s leading male grooming brand, today unveils a video that shows the evolution of men’s style over the last century. In just sixty seconds, the video uses the perspective of a man’s bathroom mirror to show iconic looks from each era, spotlighting the way grooming habits have played a role in defining each look and ultimately ending on a man with a fully-shaved chest to highlight the global trend of body shaving. And to ensure guys have the right tools for the times, Gillette has introduced the Gillette BODY Razor built for a man’s terrain.
The video uses a stop motion approach to show evolution of men’s grooming and fashion trends demonstrated through man’s dress, surroundings, soun
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