Y&R Strengthens Commitment to BrandAsset® Valuator through Increased Agency Integration and Regional Hubs

NEW YORK - Saturday, May 31st 2014 [ME NewsWire]

(BUSINESS WIRE)-- David Sable, Global CEO of Y&R, announced today that he’s promoting Michael Sussman to President of BAV® Worldwide, Y&R. Sussman has been with Y&R for 17 years and was most recently the Global Director of Analytic Insights and Strategy for Y&R Advertising. Michael oversees BrandAsset® Valuator, Y&R’s proprietary brand model and global database, along with other quantitative tools essential to the agency’s strategic process. He will now lead the charge of integration and growth of BAV® throughout the agency.

“Michael has been part of the development of BAV® since shortly after its inception,” said Sable. “He is deeply committed to the agency, full of passion for brands and masterful at interpreting data to tell ... Read more »

LONDON - Thursday, May 29th 2014 [ME NewsWire]

Mobile Asia Expo 2014

(BUSINESS WIRE)-- The GSMA today announced new details for the 2014 GSMA Mobile Asia Expo, including new keynote speakers in the Mobile Forum and new exhibitors, sponsors and partners. Mobile Asia Expo will be held 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai and is expected to draw more than 24,000 attendees.

“The excitement is building around Mobile Asia Expo and we continue to add to the programmes and activities that attendees will experience there,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The theme of this year’s event is “Making Global Connections” and we are looking forward to seeing the people and companies that are driving innovation in today’s mobile world coming together again in Shanghai.”

New Keynote Speakers for Mobile Forum

The GSMA announced several new keynote s ... Read more »