store video-on-demand service to deliver premium movies with rich, immersive
BARCELONA, Spain - Monday, February 25th 2013 [ME NewsWire]
Mobile World Congress 2013
(BUSINESS WIRE/ME NewsWire)--
Korea-based digital platform pioneer SK Planet and Dolby Laboratories
(NYSE:DLB) today announced that movies from SK Planet’s T store, Korea’s
first and largest open marketplace for mobile content, will stream and download
with Dolby® Digital Plus™ high-definition audio beginning in March. SK Planet’s
T store features over 34,000 content titles.
SK Planet’s T store consumers will be able to experience premium,
multichannel surround sound movies on supported devices and enjoy the content
through the mobile network including LTE. It is the world’s first VOD service
from a mobile operator to deliver Dolby Digital Plus.
"Consumers want the best entertainment experience possible wherever they go,
and sound is an integral part of that,” said Kihyun Jung, Chief Product
Officer, SK Planet. "Dolby has a long history of creating the best audio
experiences for the cinema and the living room, and now we’re collaborating to
bring that great sound experience to mobile consumers in Korea. HD content
offerings with super audio quality will enable us to provide premium services.
By making an aggressive investment like this, we expect to enhance leadership
of T store, hoppin, and MelOn in the content market and video service
"Great sound is important to great entertainment. With Dolby Digital Plus
audio, SK Planet’s T store movies will sound exactly as the film director
or sound designer intended,” said John Couling, Senior Vice President, E-Media,
Dolby Laboratories. "We are excited to work with a market leader like SK
Planet, which is committed to advancing the best sound experiences for mobile.”
About SK Planet
SK Planet is a SK Telecom’s affiliated company that started on October 1,
2011 and specializes in platform services. Its main services are application
store, digital media delivery, mobile navigation, and e-commerce services.
Through its subsidiary, it also provides search portal/mini homepage, digital
music, open marketplace, and mobile messenger.
For more information, please visit www.skplanet.com.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are
essential elements in the best entertainment experiences. Founded in 1965 and
best known for high-quality audio and surround sound from the cinema to the
living room to mobile devices, Dolby creates innovations that enrich
entertainment at the movies, at home, or on the go. For more information about
Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories. Android
is a trademark of Google Inc. S13/26679 DLB-G
HeeYoung Lee, +82-2-2008-4653