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Philip Morris International Comments on New Zealand’s Standardized Packaging Announcement
LAUSANNE, Switzerland - Tuesday, February 19th 2013 [ME NewsWire]

(BUSINESS WIRE)-- Philip Morris International Inc.’s (PMI) (NYSE/Euronext Paris: PM) issued the following statement today regarding the New Zealand government’s announcement that it will wait to implement standardized or "plain” packaging for tobacco products until the international legal challenges pending regarding Australia’s law are decided:

"In her official statement earlier today announcing New Zealand’s plans regarding standardized packaging, Health Minister Tariana Turia said, ‘the Government will wait and see what happens with Australia’s legal cases, making it a possibility that if necessary, enactment of New Zealand legislation and/or regulations could be delayed pending those outcomes.’

This announcement demonstrates that the New Zealand government recognizes the significant international trade issues with standardized packaging and will not implement it until the pending international legal challenges to Australia’s law are resolved. There is no credible evidence that standardized packaging will lower smoking rates, but strong evidence that it will jeopardize jobs, benefit the black market for cigarettes, and is a breach of international trade rules that have already made Australia’s policy subject to WTO action.”


There are three avenues of litigation that have been pursued against the Australian government in relation to this legislation, one at the domestic level and two at the international level. While the domestic case has been decided, the international cases remain open and unresolved.

Currently three countries have initiated proceedings against Australia before the World Trade Organization (WTO) on the ground that the standardized packaging legislation is contrary to Australia’s obligations as a WTO member. Philip Morris Asia (PMA) is also suing Australia for multiple breaches of its Bilateral Investment Treaty (BIT) with Hong Kong. Decisions in these cases are expected within two to three years. In broad terms, these cases will examine a number of issues, including:

    Whether there is any valid evidence that standardized packaging will reduce smoking rates
    Whether there are effective, less restrictive alternatives that Australia could have implemented instead
    Whether standardized packaging breaches Australia’s international trade and treaty obligations
    Whether the Australian government will need to pay compensation to PMA.

For more information regarding PMI and our views on standardized packaging visit

Philip Morris International Inc. Profile

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in more than 180 countries. In 2012, the company held an estimated 16.3% share of the total international cigarette market outside of the U.S., or 28.8% excluding the People’s Republic of China and the U.S. For more information, see


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