Jeddah, Saudi Arabia - Sunday, May 17th 2015 [ME NewsWire]
Mandilicious, the world’s first quick service restaurant to serve traditional and authentic Mandi and other authentic Arabian dishes, is expanding its dining experience into Saudi Arabia with Raddah Investment, as the brand’s master-franchisee in the Western region of the Kingdom. Raddah Investment, a part of Raddah Holdings is a pioneering investment company in Saudi Arabia with a diversified investment portfolio. It has announced the opening of six Mandilicious outlets in the western region this year.
The first outlet has already opened on May 14th in Al Hamdaniyah district - Jeddah, and two more outlets scheduled to open in June and July at the Al Salaam Mall and the Aziz Mall.
Established in the beginning of 2013, Mandilicious provides the traditional, slow-cooked ‘Cuisine of Arabia’ in a quick service, food court setting. Mandilicious, a home-grown company born in Dubai, is rapidly becoming a global brand now having franchised into Qatar, Kuwait & Oman besides its current operations throughout the UAE.
Regarding the expansion into Saudi Arabia, Fayez Al Nusari, CEO and Founder of Mandilicious, said: “We are pleased to announce that with the help of Raddah Investment, Mandilicious™ is now opening its doors in one of the strongest markets of the region – a region that is both influential and knowledgeable of our cuisine. The Mandilicious™ menu represents the diversity of the ‘Cuisine of Arabia’ from all countries of the Peninsula.”
The legendary Arabian cuisine of Mandilicious includes generous portions of a variety of slow-cooked rice meals that appeal to every Arabian-food enthusiast. For those who may be new to Arabian cuisine, staff members at the outlets are friendly, knowledgeable and will describe the cooking processes & specialties for each meal.
Mandi is known as the original ‘Cuisine of Arabia’. Mandilicious is the first-ever quick service restaurant (QSR) in the world to serve traditional, authentic Mandi. Mandilicious offers its customers Arabian cuisine prepared to the highest international standards of quality. All ingredients are fresh; none are frozen, processed or artificial. With choice ingredients, a multitude of menu options, authentic cooking methods, experienced chefs, superior outlet design and overall quality, Mandilicious delivers the ‘Cuisine of Arabia’ to the world.
About Raddah Investment
Raddah Investment is the strategic investment SPV of Raddah Holdings, which was established in 2013. The company’s vision focuses on investing in SMEs that have strong and viable business activity in the fields of food and beverage, healthcare, and real estate. With a diversified area of expertise, it aims to become a pioneer for brands by having the most successful brands onboard. Ultimately, and by the end of 2016, Raddah Investment will be amongst the top five businesses ranked for rapid growth in Saudi Arabia.
Fayez Al Nusari,
CEO and Founder of Mandilicious