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Dynamic Brazilian Market is the Guest of Honor of CARTES 2013!

PARIS - Friday, July 12th 2013 [ME NewsWire]

(BUSINESS WIRE)-- Brazil has been appointed as Guest of Honor Country for CARTES Secure Connexions Event 2013, which will be held from 19 to 21 November 2013. To highlight the development of the smart technologies in the country, a special conference, organized on the 21st November from 9.30 am to 12.30 pm and hosted by Smart Card Alliance Latin America, will focus on "Building trust in mobile life”, the main theme of CARTES Secure Connexions Event 2013. Before this key appointment of the event, CARTES draws up the current situation of smart technologies innovations in Brazil.

Seen from the rest of the world, Brazil often echoes sport events such as the upcoming Olympics and the Football World Cup. Reality is, of course more complex, as Brazil is the hotbed of innovation in the secure transactions industry, thanks to a long tradition of technology and industrial development supported with a population enthusiast to adopt new technologies. "Brazil has the best combination between local industrialists and the presence of international players. This is supported by a dynamic economic environment, leading to the development of numerous innovative applications in the field of secure transactions,” says Isabelle Alfano, CARTES Events Director.

Thus IntelCav, a unit in the Inteligensa Group, is among the top 10 card manufacturers worldwide (Source: The Nilson Report), and will present its products and services at CARTES 2013. IntelCav has developed a strong expertise in smart card manufacturing as well as in application development. This company is part of multiple projects in all fields of the secure transactions industry, with plants in São Paulo, Manaus and Getúlio Vargas, in Rio Grande do Sul.

High demand for payment cards

The Brazilian market is characterized by a very high ratio of payment cards per inhabitant. By 2017, the penetration rate is expected to be over 300%, demonstrating that Brazil is the most dynamic market in Latin America.

According to ABECS (Associação Brasileira das Empresas de Cartões de Crédito e Serviços), total installed base of banking cards was 459 million at the end of Q2/2012, with a 9% average yearly growth rate.

In Brazil, the EMV migration (to smart cards) is decided, and the financial community has decided that the whole infrastructure will have to accept smart cards, both contact and contactless. In addition, the most important financial institutions already migrated their cards to contact EMV a few years ago, resulting in a ratio of over 80% smart cards among banking cards in 2013, according to IMS Research.

Brazilian banks are in a highly competitive environment, and tend to show their capacity to innovate through the development of new services, supported by smart cards. Analysts consider that the World Cup and Olympics will be the key drivers in helping to develop the financial infrastructure in Brazil, and to ensure that in a few years, the whole acceptance infrastructure will have been converted to accepting contact and contactless smart cards.

Supporting the acceptance infrastructure extension, and especially involved to meet the deadlines of the football world cup in 2014 hosted by Brazil and the Rio Olympics in 2016, Ingenico sold more than 1 million POS terminals in Brazil in 2012. Players in the Brazilian market choose increasingly sophisticated, high-tech payment solutions for this sector (tactile, color screens, mobile and contactless functions).

Did you know?

With a high density of population in urban areas, mass transit systems are instrumental for the development of the Brazilian economy. São Paulo, the biggest city in Brazil, has a 5-line subway system complemented by a 260 km suburban network. São Paulo has adopted the "Bilhete Único” a transport smart card, used for paying fares on buses, subways, and trains.

One of the leading mobile telephony markets in the world

Brazil is, with over 265 million subscriptions for a population of 192 million inhabitants, the Brazilian mobile communications market is adding around 1 million new subscriptions every month. The Brazilian operators receive a strong support from international smart card vendors. For instance, Oberthur Technologies has activated over 30 million SIM cards, just 18 months after a commercial launch for over-the-air SIM card activation with Vivo, the largest mobile operator in Brazil. Oberthur Technologies implemented its Smart HLR solution, enabling Vivo to activate 2.5 million SIM cards per month.

Government Identity new projects

On 30 December 2010, one day from the end of his eight-year mandate, President Lula took part in a ceremony that focused firmly on the future. He was the first Brazilian to be given a new, high-tech Brazilian identity card, numbered 001. Over the next nine years, 150 million Brazilians will join him.

The new Registro de Identidade Civil (RIC or Civil Identity Registry) card meets the Brazilian government’s standards for its national ID cards, which must contain an eID application as well as a match-on-card solution for fingerprints. The RIC card enables each Brazilian citizen to be registered under a single number valid nationwide. That eliminates one of the biggest security risks of the country’s current ID documents, which require multiple registrations in the various federal states under different registration numbers. The RIC card is a hybrid card containing both a contact and a contactless module.

The process of replacing all old ID cards with the new ones is expected to take more than a decade in Brazil, with two million Brazilians getting their new ID cards in the next year free of charge.

GD Burti, the Brazilian subsidiary of international technology group Giesecke & Devrient (G&D), has been qualified as meeting the security requirements for the RIC, the new Brazilian eID cards. GD Burti has been granted certification by Instituto Nacional de Tecnologia da Informação, Brazil's foremost IT authority. GD Burti has already delivered more than one million RIC cards as part of an initial pilot project.

Data privacy

This RIC card enables unambiguous identification of individuals, where state authorities such as the police will be able to scan a person’s fingerprints using a portable device and compare them with those stored on the person’s ID card. Additional security is ensured by Public Key Infrastructure (PKI), which guarantees the authenticity of the data stored on the chip.

Convergence drives mobile payment

The Convergence market in Brazil is developing thanks to a positive combination of factors: strong mobile network operators and financial institutions, high level of penetration of both mobile phones and bank cards, local application developers, and a presence of international players in the secure transactions industry.

Recently, MFS (Mobile Financial Service), a joint venture between Telefónica and MasterCard Worldwide, is launching Zuum, Brazil's first mobile payment service. The service enables Vivo (Telefonica’s mobile network operator in Brazil) customers to have access to a pre-paid account on their phone that will allow them to transfer money, buy credits for Vivo's pre-paid mobile phones, and pay bills. Customers can also choose to receive a pre-paid card from MasterCard which is connected to the same pre-paid account. Customers can use the card to make purchases in more than 1.8 million affiliated establishments and withdraw money in Cirrus ATMs. The service started in May 2013, in São Paulo state cities and in the capital of Minas Gerais state and it will be expanded to other regions. MFS predicts that it will have a national coverage by 2014.

At the same time, Gemalto’s UpTeq NFC SIM and Allynis Trusted Services Management (TSM) platform are at the core of a mobile NFC payment program in Brazil. TIM Brasil, a mobile operator with 70 million subscribers, and Banco Itaú, a major bank in Brazil, are using Gemalto’s technology to enable secure transactions by waving the handset close to a contactless payment terminal. Gemalto’s TSM platform will enable the secure integration and management of NFC services across the country. As the pilot program expands, Gemalto’s TSM solution will allow secure, over-the-air installation of a wide range of NFC services on mobile devices such as public transportation.

Isabelle Alfano, Director of the Cartes Secure Connexions Event 2013, will be happy to answer any questions. Please do not hesitate to contact us.

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About CARTES Secure Connexions Event 2013 CARTES Secure Connexions Event 2013 will be held from 19 to 21 November 2013 at the Paris-Nord-Villepinte exhibition centre. It is the world leading event dedicated to secure payment, identification and mobility solutions. With 137 countries represented, 435 exhibitors and 140 conferences attended by international experts, CARTES Secure Connexions is the key trade show for all players in this fast-moving market. In 2013, at the 28th CARTES show Brazil will take centre stage.


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Jennifer Jullia

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Marie-Caroline Cardi

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