CHICAGO - Thursday, 12. December 2024 AETOSWire

New research to be formally presented at 2025 Consumer Electronics Show (CES)

(BUSINESS WIRE)--As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges of this emerging technology. NIQ will be speaking about these findings across generational considerations at the CES 2025 panel session, Adapting to Change: Demographic Shifts in Advertising Strategy on Thursday, January 9th at 10:00 a.m. PST.

Commenting on the findings, Ramon Melgarejo, President, Strategic Analytics & Insights at NIQ, said: “Brands and agencies are innovating at a rapid pace, leveraging AI-generated content in their advertising. They need to ... Read more »

HERZOGENAURACH, Germany 
(BUSINESS WIRE)--Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

Spanning more than 500 square metres (5,300 square feet), Studio48 will feature a 3D printing facility, leather and textile sewing machines, a set up for printing and embroidering, a product testing area, a photo studio and a meeting space to connect designers across different departments and welcome external creatives to work on new products and campaigns.

As part of PUMA’s brand elevation strategy, the company will strengthen its sports performance credibility by developing products that perform at the highest level but also distill this ... Read more »

DALLAS - 
 Renewed partnership to emphasize global expansion, player safety and youth football initiatives

(BUSINESS WIRE) -- NIKE, Inc. (NYSE: NKE) and the National Football League (NFL) today announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport.

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership to new heights. With a relentless pursuit of innovation and a deep understanding of the unique needs of NFL players, Nike will deliver cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes. As a result, the partnership will not only shape the future of the sport but also drive a new era of excellence in football – fostering a global, i ... Read more »

TOKYO--(BUSINESS WIRE)-- The “TOKYO NIGHTTIME PROJECT” has been launched in the Nishi-Shinjuku area of Shinjuku-ku, Tokyo, with the aim of revitalizing night tourism. The project, by collaborating with organizations in the surroundi ... Read more »

Dubai, United Arab Emirates - Thursday, 12. December 2024 AETOSWire Print 

Sweid & Sweid has awarded the construction contract for Sweid One, its AED 730 million Grade-A office development in Jumeirah Lakes Towers (JLT), to Dutco Construction. As a leading contractor known for major projects such as the Dubai Mall, Box Park and Marina Heights Tower, Dutco Construction has extensive expertise in delivering iconic projects. This collaboration continues a long-standing relationship between Sweid & Sweid and Dutco Construction, who have previously worked together on the highly successful Visa Headquarters building in Dubai Internet City.

“Sweid One is a pivotal project for us, designed to raise the bar for commercial office space within JLT,” said Maher Sweid, Managing Partner of Sweid & Sweid. “With Dutco Construction’s extensive track record of executing quality projects, we are c ... Read more »

 Satellite-based connectivity service delivered by SES will allow to enhance the Peruvian Air Force bases’ networks and operations

(BUSINESS WIRE)--The Peruvian Air Force (PAF) is using SES’s high-throughput geostationary orbit (GEO) satellite solution to improve connectivity for its Air Force bases and enhance operations all over the country, SES announced today.

Under the agreement, SES is providing a turnkey solution which includes delivery and installation of communications hardware, as well as training and enabling the PAF with SES-14 capacity to explore all the possibilities and improvements that the high-throughput satellite (HTS) can offer. SES-14’s wide beams and high-throughput spot beams will allow the PAF to utilise it for a broad range of operations and achieve mission success while enabling their air fleet to stay connected no matter how remote the operations. In par ... Read more »

SEATTLE - Thursday, 12. December 2024 AETOSWire 

New Kits Capture Full-Length BCR Sequences from Mouse Samples, Enhancing their Utility for Immunological Studies

(BUSINESS WIRE) -- Parse Biosciences, a leader in scalable single cell sequencing solutions, today announced the expansion of its Evercode BCR™ product line to enable applications in mice. The new kits enable researchers to profile the mouse BCR repertoire alongside whole transcriptome data for millions of cells in a single experiment, offering unmatched scale and efficiency for antibody discovery.

The Evercode BCR platform is designed to streamline workflows for antibody research, allowing scientists to identify individual antibody-producing cells and their clonally-related groups that generate specific antibodies of interest. Unique features, such as sample fixation capabilities, allow researchers to preserve cells and samples from mice for up to six months, thereby reducing the need to ... Read more »

HOUSTON - Thursday, 12. December 2024

Subsea raw water injection systems will improve field development economics and reduce carbon footprint

(BUSINESS WIRE) -- Global energy technology company SLB (NYSE: SLB) today announced a contract award by Petrobras, following a competitive tender, to its OneSubsea™ joint venture for two subsea raw seawater injection (RWI) systems to increase recovery from the prolific Búzios field.

The subsea RWI systems will help to increase the production of floating production storage and offloading (FPSO) vessels, which are currently bottlenecked in their water injection capacities. Once operational, the RWI systems will reduce greenhouse gas (GHG) emissions per barrel of oil as they are a more efficient means of reservoir pressurization to increase recovery when compared with the conventional alternative of topside injection systems.

“As deepwater basins mature, we see more and more secondary recovery op ... Read more »

 iBLOXX Leverages Xsolla’s Monetization, Marketing, And Distribution Tools To Showcase Games Across MENA

(BUSINESS WIRE)--Xsolla, a global video game commerce company, announces a new partnership with iBLOXX, a studio specializing in developing next-generation multiplayer games on the blockchain. The ... Read more »

(BUSINESS WIRE) -- The Biomedical Division of PHC Corporation (Headquarters: Chiyoda-ku, Tokyo, Japan; President: Nobuaki Nakamura), has received a 2024 Innovation Award from The Analytical Scientist1 for its live cell metabolic analyzer, LiCellMoTM. LiCellMo, launched for research use in Japan in September and the United States, UK, EU, China and other Asian select geographies in October2, provides continuously measured data on key cellular metabolic pathways3, giving researchers a precise picture of previously unobservable changes in the state of cells over time and allowing them to make more informed research decisions. This will help contribute to novel research findings and important advances in therapies. It is designed to reveal cellular metabolic mechanisms and improve the reproducibility and quality of cell cultures in the development of manufacturing processes for cell and gene therapy products.

The Analytical Scientist focuses on the people, technology and innovat ... Read more »

(BUSINESS WIRE) -- Tanner Pharma, a global provider of specialty medicine access solutions, today announced a collaboration with Agenus, a leading immuno-oncology company, to provide expanded access to botensilimab (BOT) and balstilimab (BAL). Through a Named Patient Program (NPP), this initiative offers patients with microsatellite stable colorectal cancer (MSS CRC) and other advanced solid tumors the opportunity to access BOT/BAL based on supporting clinical evidence and medical need.

Tanner Pharma will manage access to BOT/BAL for patients in geographies that allow named patient access to investigational medicines. The NPP ensures that patients, in consultation with their physicians, can access BOT/BAL even before regulatory approval, adhering to all ethical and compliance standards.

BOT and BAL are investigational immunotherapies designed to target challenging cancers, including MSS CRC and other tumors historically resistant to immune-based treatments. Clinical ... Read more »