Dubai, United Arab Emirates - Friday, 01. March 2024
The name Longitude 77 is inspired by the line of longitude that passes through the length of India at 77° east
Following a remarkable India launch in December 2023, Longitude 77, the luxury spirit from the House of Pernod Ricard India launched in Dubai yesterday. Taking the best of Indian craftsmanship to the world, the brand officially announced the expansion of its footprint in a splendid evening showcasing the brand philosophy of an India Reimagined through the lens of a fashion showcase featuring globally renowned Indian designers. Tailored exclusively for connoisseurs of authentic contemporary Indian luxury, the evening embodied Longitude 77’s vision to represent India’s rich culture, historical craftsmanship, unique terroir and enchant
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