Johnny FPV and Taycan Cross Turismo off the beaten track
Dubai, United Arab Emirates-Thursday 10 June 2021 [ AETOS Wire ]

Coinciding with the arrival of the first models, Porsche Middle East and Africa FZE is celebrating the new all-electric Taycan Cross Turismo with a thrilling video that showcases the versatile model being pushed to its limits in two remote locations with opposing climatic extremes. Driving cinematic content creation to a new leveI, it is the first time that an automotive brand released a campaign video captured entirely by a first-person view (FPV) drone in such challenging conditions.

Two identical race tracks, one in the sandy desert in Liwa (UAE) and the other on a snow-blanketed frozen lake north of the Arctic circle in Levi (Finland), play host to the project, titled Drive2Extremes, which sees the Taycan Cross Turismo power between two contrasting worlds. Taking the viewer on this visual journey is the FPV drone videography of talented ... Read more »

MUNICH-Wednesday 9 June 2021 [ AETOS Wire ]

(BUSINESS WIRE) -- Leading luxury e-commerce platform Mytheresa is delighted to announce a partnership with leading global app for desirable pre-loved fashion Vestiaire Collective. The partnership of industry leaders aims to drive the fashion industry’s shift towards more sustainable practices by introducing a resale service dedicated to Mytheresa’s high-end luxury customers.

Mytheresa’s top clients will be invited to participate in the program. They can participate in a simple and efficient way via a dedicated web interface where after uploading the required information, customers will be directly informed of a price quote for their pre-loved treasure. Once the item has arrived at Vestiaire Collective and has undergone quality and authentication checks, Mytheresa customers will receive immediate payment in the form of a Mytheresa store credit. A dedicated Mytheresa X Vestiaire Collective team will support ... Read more »