NEW YORK -Thursday 14 March 2019 [ AETOS Wire ]

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Vincent Dente has joined as Chief Creative Officer, North America, responsible for further strengthening BCW’s team of creative experts who develop integrated communications programs that break new ground and produce dramatic business results for clients.

“Vincent is an expert at turning creative ideas into integrated, multimedia narratives that connect with audiences and move them to take action,” said Chris Foster, President, North America, BCW. “His 25 plus years of experience across nearly every industry sector will be incredibly valuable to our clients as we help them drive their businesses forward through modern, integrated, creative storytelling.” Dente will report to Foster as well as to Jim Joseph, BCW’s Global President.

Dente joins BCW from MSL, where he was ... Read more »

 Event attracts 200,000 views in 3 hours

Abu Dhabi, United Arab Emirates-Thursday 14 March 2019 [ AETOS Wire ]

Vigo Video yesterday presented its livestreaming award ceremony in Abu Dhabi at the Jumeirah Hotel at Etihad Towers with famous singer Yara, Carla Nazih al-Berkashi, performing at the event.

The famous Lebanese singer performed 3 of her most popular songs, among them "Ma Baaref", to the event audience as well as her fans on Vigo Video. The entire event was broadcasted live, attracting more than 200,000 views on Vigo Video in less than 3 hours.

Vigo Video announced the best performing anchors of the "Star-making Program", a 50-million-dollar initiative that was launched on December of last year to invest in creative local anchors in the region. For the month of January and February, Vigo Video selected over 30 anchors to attend the awarding ceremony and celebrate their success. Three of the winning ancho ... Read more »

LAUSANNE, Switzerland -Thursday 14 March 2019 [ AETOS Wire ]

Landmark 6-month study demonstrating that e-cigarette vapors induce significantly lower biological responses associated with cardiovascular and pulmonary diseases compared with cigarette smoke.
This first-of-its-kind study evaluated the impact of e-cigarette vapor, with and without nicotine, on the risks of respiratory and cardiovascular disease in a mouse model.
These results add to the existing evidence that switching smokers to smoke-free products, which can deliver nicotine with significantly lower levels of toxicants, can be part of a successful tobacco harm reduction strategy for adult smokers worldwide.
(BUSINESS WIRE)-- Philip Morris International (PMI) (NYSE: PM), presented the results from a new study on e-cigarettes today at the 58th Annual Society of Toxicology Meeting in Baltimore. The study demonstrates that after 6 months, e-cigarette vapors with and without nicotine induced a signi ... Read more »

 Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand

NEW YORK & LONDON -Thursday 14 March 2019 [ AETOS Wire ]

(BUSINESS WIRE)-- Innovid, the world’s leading video advertising platform, today announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be focused on driving Innovid’s leadership in connected TV (CTV) advertising to support and grow the large base of global advertising brands, publishers and broadcasters in the region.

“Following our $30 million funding raise from Goldman Sachs earlier this year, Innovid has been rapidly expanding its global footprint and onboarding many new global advertising clients, particularly in EMEA,” said Zvika Netter, CEO and Co-Founder of Innovid. “Seamus’ expertise in scaling teams an ... Read more »

 In her role, Kirkham will be responsible for the company’s continued growth, focused on R&D and customer acquisition and retention

SAN FRANCISCO-Thursday 14 March 2019 [ AETOS Wire ]

(BUSINESS WIRE) -- Pole To Win International, Inc. (PTW), industry-leading video games and tech services outsourcer, today announced the appointment of Ms. Deborah Kirkham as the company’s Chief Executive Officer (CEO) effective January 2019. Previously, Kirkham was President and Chief Operations Officer (COO), a position she held for eight years. In her new role, Kirkham will be responsible for the company’s continued growth, focused on R&D, and customer acquisition and retention.

When Kirkham first joined e4e, later acquired by one of PTW’s subsidiaries, the company operated in three countries with less than 500 employees globally. Under her leadership, PTW, of which she now serves as CEO, has grown to over 1,800 employees ac ... Read more »