NOIDA, India & MANCHESTER, England -Friday 17 August 2018 [ AETOS Wire ]
(BUSINESS WIRE)-- Manchester United (NYSE:MANU) has today announced a major milestone on its digital transformation journey with HCL Technologies, with the successful launch of the Manchester United Official app powered by HCL’s digital experience platform. The launch is part of the ongoing digital transformation of the club to provide a real-time, engaging, personalized, and unified experience to Manchester United’s 659 million global followers, which supports the club’s strategy to become a Digital Sports Enterprise.
At the heart of this transformation is the digital platform developed by HCL, providing the club with a single view of fans across web and app touchpoints, offering fans a one-stop shop for everything Manchester United.
Manchester United’s Group Managing Director Richard Arnold comments:
“This app will allow our 659 million Mancheste
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