SMB Networking Solutions Vendor urges partners to prepare for bumper year ahead

Dubai, United Arab Emirates - Tuesday, January 6th 2015 [ME NewsWire]

 TP-LINK Technologies Co Ltd, a leading provider of SOHO and SMB networking products and solutions, is urging its channel partners in the Middle East and Africa (MEA) to prepare for business prospects in 2015 as it’s predicted to be a bumper one.

The company said although there has been uncertainty in some parts of the Middle East, the networking and wireless solutions business has been growing rapidly in the region.

The manufacturer o f Wireless, ADSL, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters warned channel partners against complacency as the outlook on IT spending is steadily improving with more projects coming online.

Denny Liang, General Manager, TP-LINK Middle East, said the channel market this year is very active across MEA and the company has been developing its business in UAE, Iraq and KSA. “Despite the instability in some countries in the region, we continued with our plan to expand our business in Egypt, South Africa and other African countries,” he noted.

“We have so many markets to work in and I have been encouraging our sales team to urge partners to prepare for business in the coming year as most enterprises have plans to roll out ambitious IT projects.”

Liang said to develop the market and harness the opportunities that are emerging as the telecoms sector continues to be deregulated requires TP-LINK to have relationships with all its partners. “The opening up of the telecoms sector especially in Africa is creating opportunities for our networking and wireless products,” he said. “TP-LINK is taking its step forward in developing the channel market in Africa and cultivating both the traditional reseller channel and retail business in GCC countries.”

He said the company is again expecting to have the best performance in UAE in 2014 with consumers driving most of the growth and demand. “As for technology, I believe 4G will spur growth for our solutions in the commercial sector in 2015,” he said.

Liang said it is the demand for IT solutions that is creating a bright business outlook for partners across the region. “When the economy is performing well, the speed and the service of payments and logistics would follow that trend. As for the channel, we want our partners to be ready to capitalise of the opportunities as spending in the IT industry especially in networking and wireless sector picks up,” he said.

He added that channel stakeholders should be optimistic about 2015, despite political uncertainty in some countries in the Middle East as the need to use technology in business and people’s daily lives continues to grow with or without political upheaval. “Political uncertainty is nothing new in this region, and TP-LINK has a full plan to cultivate its business here,” he said.

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About TP-LINK

TP-LINK is a global provider of SOHO & SMB networking products and the World's No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.

Contacts

TP-LINK MIDDLE EAST FZE

Barbara Kao, Marketing Manager

Tel: +971 4 396 6356

Fax: +971 4 3795721

GSM: +971 55 2825001

E-mail: barbara.kao@tp-link.com

Web: www.tp-link.com