Unique brand name combines Japanese word for “memory” and Greek word for “value”

TOKYO-Friday 19 July 2019 [ AETOS Wire ]

(BUSINESS WIRE)-- Toshiba Memory Holdings Corporation announced today that it will officially change its name to Kioxia Holdings Corporation on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.

Kioxia is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value.” Merging “memory” with “value,” Kioxia represents the company’s mission to uplift the world with “memory,” which forms the foundation of the company’s vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come.

“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” said Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”

Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASH™. As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well positioned to enable our digital society to launch into a new era of memory.

Kioxia’s Mission 
Uplifting the world with “memory” — 
By evolving “memory,” we create uplifting experiences and change the world.

Kioxia’s Vision 
With progressive memory technology at the core, we offer products, services and systems that create choice and define the future.

Related link: 
https://global.toshiba-memory.com/tmchd_e.html

Note:

• The Chinese notation of Kioxia is 鎧俠 in traditional Chinese and 铠侠 in simplified Chinese.
• The name of Toshiba Electronics (China) Co., Ltd. is planned to be changed in the spring of 2020.

About Toshiba Memory

Toshiba Memory Group, a world leader in memory solutions, is dedicated to the development, production and sale of flash memory and solid state drives (SSDs). In April 2017, Toshiba Memory was spun off from Toshiba Corporation, the company that invented NAND flash memory in 1987. Toshiba Memory pioneers cutting-edge memory solutions and services that enrich people's lives and expand society's horizons. The company's innovative 3D flash memory technology, BiCS FLASH™, is shaping the future of storage in high-density applications, including advanced smartphones, PCs, SSDs, automotive and data centers. For more information on Toshiba Memory, please visit https://business.toshiba-memory.com/en-jp/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190717005856/en/

Contacts

For more information 
Sam Ghirardello (phone: +81-3-5427-7396, SGhirardello@webershandwick.com) 
Satoshi Ito (phone: +81-3-5427-7309, SIto@webershandwick.com) 
Weber Shandwick (Tokyo)

Natalie Telson (ntelson@webershandwick.com) 
Weber Shandwick (New York)

Public Relations & Investors Relations 
tmchq-tmchd-info@ml.toshiba.co.jp 
Toshiba Memory Holdings Corporation

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