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Toshiba Hybrid Drive Honored with Visionary Award at 2013 Storage Visions(TM)
Recognized for its visionary approach and technologies in the mobile consumer storage category

TOKYO - Wednesday, January 9th 2013 [ME NewsWire]

Storage Visions 2013

(BUSINESS WIRE)-- Toshiba Corporation (TOKYO:6502) is pleased to announce that its MQ01ABDH hybrid drive series was awarded the Storage VisionsTM Visionary Award in the Mobile Consumer Storage product category at the 12th annual Storage Visions Conference, held in Las Vegas, U.S.A. from January 6th to 7th . Storage Visions is an annual storage products technical event covering hard disk drives (HDD) and solid state drives (SSD), and the award recognizes excellence in embedded storage solutions in mobile consumer devices.

Today's PCs must meet increasingly strong demands for storage capacities that can handle multiple HD videos and other data-rich sources, and deliver read/write speeds that support excellent performance. Toshiba's MQ01ABDH hybrid drive integrates NAND flash memory with a hard drive to make full use of the large capacity of the HDD and the fast data access speeds of the NAND. It also features self-learning caching algorithms that optimize performance by learning the system user's data access patterns. The Visionary Award was presented in recognition of Toshiba's innovative approach and the advanced technologies the company brought to the hybrid drive.

Shipments of the MQ01ABDH series started in autumn 2012 for OEM customers and notebook PCs with the drive are already in the market. Toshiba expects hybrid drives to account for about half of all 2.5-inch storage products shipped for the notebook PC market in fiscal year 2015. Toshiba is now developing next generation hybrid drives and will continue to promote advances in its storage products business, pursuing development of solutions offering higher capacities and even better levels of performance.

Related Links:

    Web page introducing the hybrid drive
    Video clip that showcases the drive's features

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at

Information in the document, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.


Toshiba Corporation

Semiconductor & Storage Products Company

Koji Takahata






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