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Taiwan Excellence Days in Dubai Draws to a Successful End

Dubai, United Arab Emirates - Tuesday, September 29th 2015 [ME NewsWire]

The Taiwan External Trade Development Council (TAITRA) has triumphed yet again with their second edition of the Taiwan Excellence Days campaign in the UAE. The exhibition took place from September 9th to the 12th, 2015 where a collection of leading Taiwanese brands took the opportunity to display their latest innovations to consumers at The Dubai Mall.

Award winning brands such as Acer, ADATA, ASUS, Aver, Avision, BenQ, BESV, D-Link, DrayTek, Edimax, EnGenius, FRANZ, Getac, Heartway, Hiti, Holux, HTC, IN WIN, Just Time, Maxxis, Mozbii, Orange Electronic, pqi, QNAP, Silicon Power, Transcend, Thermaltake, vivitek, and ZyXEL among others, enjoyed a large number of intrigued customers at the mall.

Thajin Thomas, CEO of D-Link stated, “We had no doubt that this tour would be successful. It is a pleasure to be able to expand and grow through this event. We noticed that the initiative to attract customers by organizing raffles and giving out prizes brought about a remarkable gathering of potential consumers.”

Renjan George, Managing Director of DrayTek's authorized distributor said, “We are extremely humbled to be a part of this experience as we were able to exhibit our most recent innovations through this influential campaign yet again. It contributed to our company’s growth significantly, as a fair amount of customers were attracted to the exhibition.”

Stanley Chien, Senior Manager of BESV commented, “We were pleased to be a part of this. It was the perfect opportunity to showcase our products to the UAE market. The promise of exciting prizes and an array of entertaining acts attracted a huge crowd, exposing us to a wider market. ”

Over the 4 days, Taiwan Excellence Days engaged the Dubai Mall visitors with performances by a renowned magician, stilt walking bands and a DJ in its entertainment segment. A number of competitions and raffles also excited customers, giving them a chance to win exciting prizes.

The 3rd day of the event, on September 11th, included prizes like the HTC M8 Eye, which was won by the UAE resident Mr. Houssam Ali Harkous, along with an Acer tablet won by Ms. Rifah Salman. The prize on the final day, the ASUS tablet, was won by the mall visitor Ms. Tamara El Ladah. The Mega Draw, which was a round trip ticket to Taiwan, was won by Mr. Faissal Mesmoudi, who ecstatically planned his trip to Taiwan.   

The event received an overwhelming response from mall visitors taking an interest in the 60 brands and 115 cutting edge products on display at the Star Atrium of The Dubai Mall. Over the 4 days, Dubai consumers had a chance to acquaint themselves better with Taiwan Excellence and the innovative products from Taiwan.

To continue its existing trade relations in the region while building new ones, TAITRA has recently launched The Taiwan Trade Arabic ICT Zone, a part of the Taiwan Trade website and Taiwan’s leading B2B platform in the region. Taiwan Trade has 69,000 Taiwanese suppliers, 360,000 products, and provides a wide range of online services to facilitate the trade and exchange between Taiwanese firms and worldwide companies.

To find out more about the Taiwan Trade Arabic ICT Zone, just log onto:

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About Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and its competitiveness in world markets. Over the past 45 years, TAITRA has played a key role in the development of the Taiwanese economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community.

Please visit for more information.


A recognized name of innovation with added value, Taiwan Excellence is the highest accolade awarded to products that encapsulate “Innovalue” (innovation + added value). The Taiwan Excellence Selection was launched in 1993. The selection of the products is decided by a panel of international judges based on the criteria of design, R&D, quality, and marketing. The Taiwan Excellence Award winners not only represent the most revolutionary, highest quality, highest value added products made by Taiwan. They epitomize Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products.

Please visit for more information.


Winner of the Round Trip to Taiwan Mr. Faissal Mesmoudi accepting the mega draw prize from Mr. Shyh Perng Chang, Director of Taiwan Trade Centre Dubai at the Taiwan Excellence Days in Dubai at The Dubai Mall(Photo*-ME NewsWire)


Media Contacts

PR Agency: Absolute Communications FZE

Name: Marissa Pinto

Tel: +971-50-7541420



Taiwan External Trade Development Council (TAITRA)

Name: Catherine Wu

Tel: +886-2-27255200 Ext. 1377






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