Organizations reveal how the design of the partnership has evolved to meet the expectations of millennial parents
DAVOS, Switzerland - Friday, January 22nd 2016 [ME NewsWire]
(BUSINESS WIRE)-- At this year’s World Economic Forum Annual Meeting, Pampers® and UNICEF will bring together leading experts to discuss the lasting impact of their decade-long collaboration to protect mothers and their babies from maternal and newborn tetanus (MNT).
To date, this globally recognized public-private partnership has helped eliminate MNT in 17 countries*, saving the lives of an estimated 500,000 newborns and protecting 100 million women and their babies from the deadly disease. In a panel discussion at the Annual Meeting, Pampers and UNICEF will share for the first time how the ‘1 pack = 1 vaccine’ initiative has evolved over time to remain relevant to a new generation of parents.
“The longevity and lasting impact of the Pampers–UNICEF partnership is nothing short of extraordinary,” said Gary Coombe, P&G President Europe. “We have been able to remain committed to the simplicity of the 1 pack = 1 vaccine mechanic while understanding the changing needs and expectations of parents, and evolving the partnership communication to continuously create meaningful engagement. We will continue to adapt and evolve, as we remain in partnership with UNICEF to help protect the world’s babies against this deadly disease.”
The 1 pack = 1 vaccine campaign combines two components that have contributed to defeating a disease such as maternal and newborn tetanus: raising funds and raising awareness about the disease. Although much has already been achieved, there is more work to be done, as MNT still threatens the lives of 71 million women and their newborns.
“The partnership between Pampers and UNICEF has resulted in greater awareness around the world of maternal and newborn tetanus and has made a genuine difference in the lives of millions,” said Gérard Bocquenet, Director, Private Fundraising and Partnerships, UNICEF. “Eliminating the disease in the remaining 21 countries will require even more commitment and investment, but it must – and can – be done.”
The panel discussion will be hosted by Sir Martin Sorrell, Chief Executive Officer of WPP. “We live in an era when purpose is core to brands – that is to say doing good is good for business, if you are in business for the long term. You must aim to motivate all stakeholders. At this time there is also a renewed importance for public-private partnerships. We are very proud to be associated with the Pampers – UNICEF 1 pack = 1 vaccine campaign and applaud the lasting and meaningful impact of this partnership.”
Maria Bartiromo, Anchor and Global Markets Editor, FOX, will serve as moderator of the discussion.
*Since the Pampers–UNICEF partnership began in 2006, Pampers funding has helped to eliminate MNT in 17 countries: Burkina Faso, Cambodia, Cameroon, Côte d’Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia, Madagascar, Mauritania, Myanmar, Senegal, Tanzania, Timor Leste, Sierra Leone and Uganda.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51264358&lang=en
Hill & Knowlton Strategies
Vicki Johnson, 00 44 207 413 3443