International celebrity & UNICEF ambassador, Emma Bunton, joins Pampers & UNICEF to reflect on the 10 year-long partnership that has helped protect the lives of millions of women & their babies

NEW YORK - Thursday, October 1st 2015 [ME NewsWire]

(BUSINESS WIRE)-- An estimated 500,000 newborn lives have been saved and 100 million women and their newborns protected from the deadly disease, maternal and newborn tetanus, thanks to a ten-year long partnership between Pampers® and UNICEF that helped achieve this milestone.

The partners marked the tenth anniversary of their work today by celebrating the contributions of their joint effort that has helped in the elimination of maternal and newborn tetanus in 17 countries, with the success of the ‘1 Pack = 1 Vaccine’ initiative.

Long-standing spokesperson for the 1 Pack = 1 Vaccine campaign, Emma Bunton, united with Pampers & UNICEF during a global summit in New York to celebrate the progress for mothers and babies as a result of the partnership. At the event, Emma reflected on the decade-long initiative and invited everyone to mark the 10th anniversary by resolving to eliminate maternal and newborn tetanus entirely.

“Working with the people who have been instrumental in the success of this partnership, and meeting some of the mothers and babies who have enjoyed better, healthier lives as a result of the initiative has been an unforgettable experience”, said Emma Bunton.

The 1 Pack = 1 Vaccine campaign has combined two components that are essential to defeating a disease like maternal and newborn tetanus: Raising funds, and raising profile.

“The partnership between Pampers and UNICEF has resulted in much greater awareness of maternal and newborn tetanus.” said Yoka Brandt, UNICEF Deputy Executive Director. “It will take even more commitment and investment, but we can and must accelerate elimination efforts in the remaining 21 countries where the key challenge remains universal access to life saving interventions, including maternal and newborn tetanus vaccines.”

And although much has already been achieved, there is more work to be done, as maternal and newborn tetanus still threatens the lives of 71 million women and their newborns.

Sirma Umur, Pampers VP babycare E-IMEA says “We continue to partner with UNICEF to help protect the world’s babies against this deadly disease and invite everyone to join us in our 10th anniversary wish to eliminate maternal and newborn tetanus entirely.”

Tetanus is caused by bacteria that live in soil. Newborns are often infected as a result of unhygienic birth practices, such as cutting the umbilical cord with un-sterile instruments or handling it with dirty hands. Once contracted, there is no real cure. Nearly all babies who contract tetanus die, unless they receive treatment.

The true extent of the newborn tetanus death toll is not fully known, since the population at the highest risk of contracting the disease tends to live in rural areas with little or no access to health care services or education.

Newborn tetanus can be prevented through a simple vaccination given to pregnant women and women of a child-bearing age, to protect both the woman and her unborn child during this vulnerable period. Following administration of the tetanus vaccine to a pregnant mother, the antibodies pass across the placenta to her foetus.

World Health Organisation (WHO) and UNICEF recommend three appropriately spaced doses of the tetanus vaccine in order to ensure long-lasting immunity. After two doses, a woman who is vaccinated before she gives birth will be protected against the disease for three years. After three doses she will be protected for five years, and in both cases, will share her protection with her baby for the first two months of life

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. . For more information, please visit www.unicef.org.

Pampers® cares for the development of every baby around the world and continuously works in partnerships with NGOs, charity organizations, hospitals and healthcare professionals to help make a difference. Some of the many initiatives which demonstrate Pampers® ongoing commitment to vulnerable and disadvantaged babies around the world include education programmes for mothers and mothers-to-be, training schemes for physicians and nurses, and the donation of equipment for maternity wards and orphanages. Visit for more information: www.Pampers.co.uk/UNICEF

Photo*

New York, 28th September 2015. Pampers and UNICEF celebrate a decade together helping to save 100 million women and their babies. Representatives reflected on the successes of the 10 year initiative at the US Fund for UNICEF, including Yoka Brandt, UNICEF Deputy Executive Director, Celebrity Mum & Pampers UNICEF Ambassador Emma Bunton, Gerard Bocquenet, Director of Private Fundraising and Partnerships, UNICEF, Sirma Umur, VP of Baby Care, P&G and Dr. Holly Phillips, CBS News Medical Contributor and event moderator. (Photo: Business Wire)

Video*

New York, 28th September 2015. Pampers and UNICEF celebrate a decade together helping to save 100 million women and their babies with the unveiling of a powerful video which showcases the impact of the campaign through 10 milestone moments. Earlier today, representatives from the Pampers and UNICEF partnership reflected on the successes of the initiative at the US Fund for UNICEF, including Yoka Brandt, UNICEF Deputy Executive Director, Celebrity Mum & Pampers UNICEF Ambassador Emma Bunton, Gerard Bocquenet, Director of Private Fundraising and Partnerships, UNICEF, Sirma Umur, VP of Baby Care, P&G and Dr. Holly Phillips, CBS News Medical Contributor and event moderator.

Contacts

For Pampers:

Colleen Cleary, 631-921-5320

colleen.cleary@hkstrategies.com

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