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P&G Fabric Care Announces High-Profile Global Fashion Partnerships
Celebrated fashion designer, Giles Deacon appointed Global Fashion Consultant

LONDON - Friday, October 11th 2013 [ME NewsWire]

(BUSINESS WIRE)-- P&G Fabric Care – whose global brands include Ariel, Tide, Dash, Downy and Lenor – today announced a series of influential partnerships with global fabric and fashion experts in support of its new P&G Future Fabrics program.

    Fashion designer Giles Deacon appointed P&G Fabric Care’s first ever Global Fashion Consultant
    P&G’s Tide brand announces a breakthrough partnership with the Council of Fashion Designers of America in the United States
    Plans for inaugural P&G Future Fabrics 2013 event in Milan unveiled:
        Première Vision, the leading organiser of international textile and fashion trade fairs, named official event partner
        Fashion speakers and program contributors include Professor Louise Wilson OBE from Central Saint Martins, and renowned stylist and fashion commentator Gianluca Longo
        Confirmed fabrics partners include textile innovators Schoeller, textile research specialists IFTH (Institut Français du textile et de l'habillement) and fashion trends forecaster Carlin International
        Fashion trends forecasters WGSN commissioned to develop a bespoke fashion and fabric innovation report

Giles Deacon – Global Fashion Consultant

In his capacity as Global Fashion Consultant, Giles Deacon will unveil a machine-washable capsule collection at the P&G Future Fabrics 2013 event in Milan. Giles will also collaborate with and advise P&G Scientists on the potential of machine-washable fabrics in the fashion industry, and help inform P&G’s fashion-minded approach to designing sophisticated fibre care technologies.

Giles comments: "I'm interested in designs that work on the catwalk but also beyond the catwalk – they must be able to last and maintain their best. It's exciting to collaborate with P&G Fabric Care at a time when they are redefining what caring and cleaning for clothes means."

Inaugural P&G Future Fabrics 2013 event

Giles and an alliance of fashion and fabric experts will come together at the first ever P&G Future Fabrics 2013 event in Milan on the 21st November, to inform fashion media on the science of the beauty and care of clothes. A second P&G Future Fabrics 2013 event in New York on the 5th December will reveal further P&G Fabric Care initiatives including the work with Giles as well as a new partnership between Tide and the Council of Fashion Designers of America.

The world’s premier fabric and textiles show and trends observer, and official partner of P&G Future Fabrics 2013, Première Vision reveals: "We are delighted to join hands with P&G on this exciting project that is rooted in innovation. Fashion and fabrics are constantly evolving and shaping our everyday wardrobe. Our collaboration with P&G Fabric Care will see us share each of our intelligence regarding the latest textile innovations and respond to future consumer issues – including garment care – related to the development of new types of fabrics and materials, as well as to future trends and directions in terms of textile creation, innovation and diversity.”

Through the global partnership with Première Vision, P&G aims to explore the constantly evolving fabrics and fashion landscape and determine how to continue innovating for extended longevity, beauty and performance of the clothes that consumers love.

Mohamed Samir, Vice President of P&G Fabric Care Greater Europe, comments: "At P&G Fabric Care we constantly strive to innovate and enhance our products to ensure they progress with changing fashion and fabric trends, and meet the needs of people’s ever-evolving wardrobes. It is really exciting to collaborate for the first time with leading fashion and fabric influencers who share P&G’s vision and passion for the beauty and potential of fashion and fabrics.”


About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Giles Deacon

Giles Deacon is a celebrated fashion designer renowned the world over for his playful, show-stopping designs.

After graduating from London’s Central Saint Martins College of Art and Design in 1992, Giles chose to travel and gain experiences at different fashion houses. He spent two years working with French fashion designer Jean Charles De Castelbajac before returning to London to work for a number of High Street fashion houses. It was during this time that Giles met the owner of Bottega Veneta, and from 1998 until 2002 Giles was the head designer at Bottega Veneta and the Gucci Group.

In 2004 Deacon launched his own label GILES at London Fashion week to international acclaim. His collection received numerous awards including "British Designer of the Year” at the British Fashion Awards in 2006 and the prestigious French ANDAM Fashion Award in 2009. GILES celebrates its 10th anniversary in 2014.

About Première Vision

Première Vision S.A. is a leading French company that has been organizing textile and fashion trade fairs since 1973. Initially local, the company has skillfully evolved to acquire a global dimension. Première Vision is today at the heart of a comprehensive international network. With twelve subsidiaries and foreign offices throughout the world, the company now organizes 32 events a year in France and in key locations such as New York, Shanghai, Sao Paulo, Moscow or Brussels. Its shows are known for skillfully combining a selective, creative and complementary product offer – high-quality fabrics, accessories, yarns, fibers, and textile designs – with original, forward-looking and cutting edge fashion information.


For further information and high resolution photography, contact:


Fiona Boston

+44 207 611 3821





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