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Optimus Partners with Huawei at Gitex 2014

Dubai, United Arab Emirates - Sunday, October 12th 2014 [ME NewsWire]

Optimus, a leading regional Value Added Distributor (VAD) of IT and Telecommunication products, will be participating in GITEX this year in partnership with one of its leading vendors, Huawei, a leading global ICT solutions provider.

Optimus is a channel development and distribution company, which helps in leading telecommunications and telecom vendors to develop and create their revenue streams in the MENA and South Asia region. They offer cutting edge products and solutions across industries including Government, Oil & Gas, Transportation, Healthcare, and Education.

This year they will be participating with experts from Huawei showcasing their extensive new range of products, and demonstrating effective strategies, which ensure the best solutions.

Optimus and Huawei have been proud premium partners for over a year. After signing an agreement to promote and expand Huawei’s channel network across the GCC region, it conducts regular marketing and channel development activities, which has resulted in an upsurge of Huawei solutions within the regional market.

“Every year we look forward to participating at GITEX to meet our customers and partners from across the region under one roof. Our aim is to create and showcase a range of value added services and channel programs to assist its partners in lead generations, pre-sales, post-sale support, training, capacity building, implementation, and marketing support. All this is only possible when you have a vendor like Huawei that shares the same sentiment,” said Meera Kaul, Managing Director of Optimus Technology & Telecommunications

With GITEX being the region’s leading ICT exhibition, Optimus is keen to take this opportunity as a platform to strengthen and support existing relationships with partners, through its subsidiary Optimus ventures.

Optimus invests in bringing emerging, cutting edge technology product solutions in the MENASA region. With continuous effort, ensuring that they offer the best technical support within the channel, they are one of the few companies to innovate their channel approach, and their sole commitment is to technological innovation. Since starting in 2008, they have adopted successful recognition for their level of expertise and excellence in customer service, and has been awarded ‘Networking Distributor of the Year’.

With this approach they are hoping to connect with new channel partners to educate and train them in becoming an extension of a successful network.

“We work closely with our partners to provide them a strong support network, offering them the right tools, training and expertise that will empower them to grow our enterprise ICT offering in the region. Our partnership with Optimus is a prime example of a successful channel partnership as they continue to champion our solutions with our customers across the region. Ultimately, our goal is to continue working closely with our trusted partners like Optimus to drive technology innovation around key business trends,”

Since developing its Enterprise solutions in Middle East in 2011, Huawei has continued to align its channel strategy based on the key trends that are affecting the region’s businesses, identifying opportunities to affect notable change through the implementation of mobility, big data and agile network solution.

Optimus and Huawei team can be consulted for one of the best ICT products solutions in the world at GITEX 2014 from 12-16th October 2014 at the Huawei stand in GULFCOMMS, Zabeel Hall ZE-20.


About Optimus Technology & Telecommunications:

Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products. For further information, please visit

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives our customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world's population. Founded in 1987, Huawei is a private company fully-owned by its employees.

For more information, please visit Huawei online: or follow us on:

Huawei Enterprise Business Group

The Enterprise Business Group service offerings focus on the enterprise infrastructure, enterprise communications, data centers, and industry applications. To support the cloud computing era and innovative new business models, the Enterprise Business Group also provides cloud computing-based data center and enterprise applications. The Enterprise Business Group has set up departmental organizations in over 100 countries and regions.

By leveraging its years of technical expertise and unmatched R&D capabilities, the Enterprise Business group is well-positioned to grow together with customers and partners for the future cloud computing and ICT convergence era.


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