Dubai, United Arab Emirates - Monday, April 4th 2016 [ME NewsWire]
Top journalists and bloggers from the UAE gathered at the J.W. Marriott Marquis Hotel in Dubai on March 14th for a breathtaking event hosted by Co-guardians of the Mouawad diamond house, Fred, Alain and Pascal Mouawad. The occasion showcased the brand’s prestigious new collections of luxurious Swiss-made watches and stunning high jewellery.
“We are delighted to introduce our outstanding new watch collections at this special event. This gives us the opportunity to highlight the many focal points of our new ranges, such as the high-end movements, intricate complications and impeccable standards in quality, as well as allowing us to showcase a selection of our one-of-a-kind jewellery suites,” observed Pascal Mouawad.
One of the highlights of the latest Swiss-made timepieces is the introduction of the first chronograph movement manufactured by Mouawad Genève. This was seen in the Grande Ellipse Chrono Mono-Pusher and the Grande Ellipse Chrono Mono-Pusher Tourbillon, both of which are for men. Another innovation to make its debut was the distinguished Grande Ellipse Réveil featuring a mechanical alarm function. Describing the timepieces, Co-guardian Alain Mouawad explained, “After introducing the renowned Mouawad Grande Ellipse and La Griffe in 2013, it gives us immense pleasure to unveil the first chronograph movement developed and manufactured by Mouawad, in addition to other sophisticated and unique watches featuring extremely interesting complications.” Lady watch connoisseurs were not forgotten, and the new La Grande Ellipse Lady and La Bijou Divine collections were also revealed to garner admiration.
Also showcased were Mouawad’s magnificent high jewellery and exquisite masterpieces. With a dazzling array from classic to contemporary styles on offer, these exceptional pieces featured some of the finest diamonds and colored gemstones, as is only to be expected of Mouawad, which has the prestigious De Beers DTC Sightholder qualification through its joint venture company, Premier Diamond Alliance. “Our high jewellery and masterpieces are unique creations that embody Mouawad’s art of bringing the most beautiful stones to life through a heritage of craftsmanship that dates back more than a century. These poetic creations of unique diamonds and rare gems further emphasize the rich Mouawad heritage, and we were delighted to make some of them available for viewing,” said Fred Mouawad.
Luxury bridal and evening wear boutique, Esposa, collaborated with Mouawad for the high jewellery fashion show. Models were dressed in evening gowns from various collections including Monique Lhuillier, Gustavo, Gaby Charbachi, Isabel Sanchis and Gemy Maalouf. The final model stunned in an Enzoani wedding dress, perfectly complementing the high jewellery wedding set worn in the finale. “Esposa’s luxury gowns are like dream when harmonized with Mouawad’s high jewellery wedding sets, we are always excited to collaborate with Mouawad,” said Kristie Romanos, Owner and Operations Director at Esposa.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
Communications Manager – Havas PR Middle East
+971 4 455 6000