BEIJING -
Thursday, 30. April 2026
(GLOBE NEWSWIRE) -- In today's premium automotive
market, the competition has shifted. While critical configurations, such
as powertrain, chassis, and electric powertrain systems can be refined
and perfected in a relatively short time. However, what truly enables a
premium brand to stand out, achieve global breakthrough, and build
long-term competitive barriers is far more than mere hardware
accumulation. It comes cultural resonance and distinct expression of
visual identity.
To break through the global noise and build a lasting
competitive moat, a brand must move beyond "stacking hardware" and
start distilling its soul. At Auto China 2026, the G700 delivered a
definitive answer to the industry's homogenization. By partnering with
World's Top Design Master Paula Scher to architect the visual identity
of the G series, JETOUR isn't just updating its look. It's undergoing a
strategic evolution.
A Meeting of Minds: Global Vision Meets Brand Ambition
As the masterpiece of G series, G700 undertakes the brand’s strategic
mission of premium upgrading and global expansion. The G series holds
that "premium" is not a sprint but a marathon requiring steady,
ground-up development, a core philosophy that underpins its in-depth
collaboration with Paula Scher. A legendary designer behind iconic
visual identities for global giants including Coca-Cola and Citibank,
Scher specializes in converting abstract brand concepts into highly
recognizable symbolic visual assets. The G series’ substantial
investment in polishing its foundational visual system with top-tier
masters demonstrates its resolve to build a world-class premium off-road
icon via the G700.
This collaboration marks Paula Scher’s first in-depth
partnership with an automotive brand in her career. As a distinguished
designer whose works are collected by the influential Museum of Modern
Art (MoMA), this exclusive cooperation carries extraordinary industry
weight and recognition. Scher selected JETOUR for the unique "vitality"
of the G700 that conventional industrial products lack. She views the
G700 not merely as a high-performance vehicle, but a cultural bridge
linking premium experience and rugged wild exploration. The G series’
persistent pursuit of brand design essence perfectly aligns with her
core belief of "changing the world through design", and their shared
adherence to Brand Long-termism forms the core of this cooperation.
"The Ridges of Steel": A Visual Language of Power
The centerpiece of this co-creation is the "Ridge of Steel", a core
symbol designed by Scher. It's a masterclass in minimalist power,
transcending cultural barriers to communicate strength and exploration.
This visual unity gives the G700 an innate "premiumness" that is
impossible to replicate. Supporting this icon is a bespoke typeface
tailored specifically for the G series. Following the same logic as the
"Ridge of Steel", the font uses disciplined geometric lines to balance
power with order. In Scher's philosophy, a typeface isn't an isolated
graphic — it's an extension of the car's physical lines and silhouette.
Together, they form a cohesive visual language that gives the G700 a
unique global identity.
Fr0m "Being Seen" to "Being Understood"
The infusion of Paula Scher's systematic design philosophy is, at its
core, a reconstruction of how G series speaks to the world. This
partnership provides more than just an aesthetic endorsement. It
facilitates a critical leap in G series' global journey: the transition
visibility to understanding. As Paula Scher believes, elite design isn't
about chasing temporary fame, it's about building long-term cognitive
dominance. For G series, this is the blueprint for the future: a premium
off-road brand breaking boundaries, defining premium through design,
fostering value recognition through aesthetic excellence, and
steadfastly advancing onto the global stage.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5a3ecdbd-aa23-45a6-9c36-1a2dd1ba88c4
https://www.globenewswire.com/NewsRoom/AttachmentNg/6cedb327-31d5-4d92-b5ae-b61e36901617
Contacts :
JETOUR international - jetourinternational.pr@gmail.com
