Dubai, United Arab Emirates-Monday 13 July 2020 [ AETOS Wire ]
As of April 2020, Fresh Del Monte Produce in the Middle East and North Africa (“MENA”) got closer to consumers, catering to their needs via a convenient, easy, and user-friendly e-commerce store, granting them access to the wide variety of Del Monte® fresh, healthy products ‘at the click of a button’.
“The E commerce store was launched with the consumer in mind, especially in these unprecedented times,” commented Mrs. Racha El Aawar, Fresh Del Monte’s Regional Marketing Manager for the Middle East and North African region. “By simply accessing the website, (www.myfreshdelmonte.com) from the comfort of their own homes, consumers can shop around their favorite categories of high-quality fresh and fresh-cut fruit & vegetables, as well as prepared fruit and vegetables, juices, beverages and snacks, then sit back and relax. We will take it from here!”
Once selection is completed and the cart is filled with our nutritious, affordable, and conveniently packaged products, consumers may schedule the time and date of their delivery, then checkout by choosing their preferred payment method.
In just a short time, the Fresh Del Monte Produce’s E commerce store has become a go-to destination for consumers, as they look for convenient yet healthy choices and a wide variety of high-quality, fresh snacks, fruits, and meals, while interacting with Del Monte® brand on a digital platform.
Adding further, Al Awar said: “The coronavirus pandemic has disrupted retail. Consumers, forced to mandatory confinement, turned to ecommerce, which became a necessity, not a luxury. This has prompted us to adapt and improve users’ experience, while staying true to the DEL MONTE® mission, to product innovation, quality, freshness and reliability.”
About Del Monte Fresh Produce Middle East and North Africa
The Del Monte group of companies in the Middle East and North Africa (“MENA”) is a leading producer, marketer and distributor of fresh and value-added fruits and vegetables and other fresh produce, ultra-fresh beverages and prepared food; refining the market and providing solutions for healthy eating. The Company’s agricultural and manufacturing practices are validated by local and international standards in sustainability, quality, food safety, and social accountability and comply with all applicable laws. The Company markets its products under the Del Monte® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness and reliability for over 125 years. MENA is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
Racha El Aawar, Marketing Manager, MENA, +97143333801
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