Central Pattana plc, Thailand’s leading real estate developer for sustainability and operator of Central shopping centers nationwide, including iconic destinations such as Central World Bangkok, Central Village Bangkok Luxury Outlet, Central Pattaya, Central Phuket, and Central Samui, is launching the biggest global entertainment campaign: 'THAILAND'S SONGKRAN FESTIVAL 2024 - The Great Songkran Entertainment'. The festival will run from April 2nd to April 21st, 2024, at Central shopping centers nationwide. Songkran, known as the Thai New Year, is one of Thailand's most iconic festivals, celebrated nationwide in April, marked by water fights, temple visits, and family reunions.

Central Pattana aims for 'Thailand's Songkran' to be listed among the Top 10 global festivals. The campaign features 1,000 events, including six major highlights combining culture with entertainment. The highlight includes an international surprise: Miss Universe 2023, Sheynnis Palacios, will be sent directly from the Miss Universe stage to become Miss Songkran in Thailand and serve as a Global Cultural Ambassador to promote 'The Best of Thainess' worldwide.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, expressed, “This year, Central Pattana has a key mission to ‘Bring Thainess to The World’. We aim to serve as a platform to promote Thailand’s Songkran worldwide and become one of the top ten global festivals, following government policy. Songkran goes beyond a mere water-splashing festival; it integrates the beauty of local culture and traditions for each region. Central shopping centers nationwide are ready to serve as a global 'culturetainment' landmark, welcoming both Thai and foreign tourists from around the world, ensuring that Thailand is the global destination of choice for every festival.

“In addition, we have established the 'Tourist Hub Destination' strategy in our 15 branches located in popular tourist cities nationwide, attracting tourists worldwide by curating world-class shopping experiences. We are collaborating with travel platforms such as Klook, Trip.com, KK Day, Go City, and top airlines like Thai Airways, AirAsia, and more, as well as launching special promotions with international banks such as JCB, UnionPay, and UOB. We look forward to welcoming everyone to experience the fun and exciting activities throughout the Songkran festival at Central shopping centers nationwide.”

Discover Six Major Highlights at Central During the Songkran Festival:

Music Festival & Water Fight Entertainment: Central offers 30 landmarks for the 'World's Best Water Fight Entertainment', extending the fun throughout Thailand for over half a month at Central shopping centers nationwide. Highlighting centralwOrld as a world-class Songkran landmark in the heart of the city with the 'centralwOrld Songkran Fest 2024', featuring the Thai Rhythm Songkran Festival 2024 and the Wan Lai Songkran at the FWD Music Live Fest.

Thai Entertainment: Enjoy special showcases of world heritage Thai culture, including performances from the Ministry of Culture such as Thai boxing, Khon Yok Rob, Thai Traditional Southern Dance, and contemporary Thai Dance.

Happy Entertainment: Participate in activities to enhance good fortune for the Thai New Year by paying homage and receiving blessings from respected temples.

Delicious Entertainment: Celebrate Songkran and Family Day by shopping and tasting delicious local Thai food at the Thai Market in a cool and comfortable atmosphere.

Thai Costume Entertainment: Encouraging visitors to wear Thai traditional/local costumes throughout April, with Thai Costume Rental available at shopping centers.

Shopping Entertainment: The campaign is packed with promotions, including exclusive offers for foreign customers. Visitors can register for The 1 Tourist membership to receive free Premium Gifts & Welcome Packages valued up to 10,000 Thai baht, along with other special privileges.

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Rebecca Travasso

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