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Cegedim Relationship Management Recognized by Frost & Sullivan with 2013 Customer Value Enhancement Award in Mobile Sales Force Automation
Award-Winning Company Recognized for Life Sciences Focus, Innovative Solution Set, Rich Flexibility, and Real-Time Engagement Capabilities

PARIS - Monday, April 22nd 2013 [ME NewsWire]

(BUSINESS WIRE)-- Cegedim Relationship Management today announced that it is the recipient of Frost & Sullivan’s esteemed 2013 Customer Value Enhancement Award in Mobile Sales Force Automation (SFA). The award is presented each year to the company that has demonstrated excellence in implementing value-generating strategies, and in achieving ROI improvements for customers through its best-in-class offerings.

Vertical Focus, Innovation and Customer Engagement Features Distinguish Cegedim as Added-Value Market Leader

Annually, Frost & Sullivan performs an in-depth competitive analysis of mobile SFA solution providers. Analysts chose Cegedim Relationship Management for delivering the greatest value enhancement to its customers based on:

    Life Sciences Focus – Built into the Mobile Intelligence (MI) platform, and facilitates superior management of sales interaction/activity and the ability to capitalize on specialized sales (i.e., Key Account Management), regulatory and customer-facing issues.
    Innovative Solutions & Capabilities – Groundbreaking tablet CRM offers seamless compatibility with iPad® and Windows 8 Surface PRO. Additional innovations include proactive compliance alerts, tracking of physicians’ social media presence, and the tablet-centric MI Touch’s rich offline usability.
    Flexibility for Customers – Mobile Intelligence is available for laptop, smartphone, and/or tablet. It is compatible with iOS, Windows 8, and Android in the future. Diverse delivery and pricing models are offered: multi-tenant or private cloud vs. an on-premise solution.
    Real-Time Customer Engagement – MI Touch enables users to drive more meaningful engagement via high-impact multimedia presentations. Cegedim also leverages features to mine customers’ interests, gather reactions to field materials, and harvest competitive insights.

"Cegedim Relationship Management continues to innovate as a true customer-centric leader in the mobile SFA/CRM space,” said Jeanine Sterling, principal analyst, Frost & Sullivan. "We are pleased to present this award to a company that long ago recognized the tablet’s sales power. Cegedim’s mobile solutions provide the flexible, compliance-ready, and engaging capabilities that today’s customers demand.”

"The award highlights our ability to listen to our customers and address their needs through next-generation solutions that adapt to a shifting, globalized market,” said Laurent Labrune, Chief Executive Officer, Cegedim Relationship Management. "We understand every obstacle, from austerity measures to patent cliffs, and are constantly refining our offerings to help our customers excel beyond them.”

The award criteria, description and comparison may be accessed at

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,100 people in more than 80 countries and generated revenue of €922 million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit:

And follow Cegedim on Twitter: @CegedimGroup.


Cegedim Relationship Management

Global Communications

Drew BUSTOS, +1 (908) 443-2451




Media Relations

Aude BALLEYDIER, +33 (0)1 49 09 68 81

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