Dubai, United Arab Emirates - Thursday, May 19th 2016 [ME NewsWire]
Leading UAE snacks manufacturer, Kitco, a part of Mezzan UAE, announced the name of the proud owner of a brand new Fiat 500 car with its Kettle Cooked Scratch & Win promotion. Bangladeshi expatriate, Hasanul Raseed, became the lucky winner of the car after purchasing his favorite flavor of Kettle Cooked and receiving a Scratch & Win card.
Upon receipt of the keys to his Fiat 500 prize, winner Raseed said: “I am so happy that I was lucky enough to win this beautiful car. This amazing outcome all started because I was craving a pack of my favorite flavor, Arabic Spice. And now I ended up with a new car! I want to thank Kitco very much for my good fortune.”
Kettle Cooked are all natural potato chips made from traditional recipes with exotic flavors. Within just a year, the brand has become a favorite munching partner for snack lovers in the UAE, as they are made from farm-fresh potatoes, sliced thick and cooked in batches until they are extra crisp and crunchy.
Describing his own delight at Raseed’s win, Danish Khan, Marketing Manager –Mezzan UAE , said: “I am so happy for Hasanul that he Has won and we can hand him the keys of brand new Fiat. The Scratch & Win promotion was about rewarding our customers and celebrate our ethos of ‘Bringing Back the Tradition of REAL Chips.’ Like so many fans of our Kettle Cooked range, Hasanul has his own particular favorite flavor.”
Kitco’s Kettle Cooked is available in five flavors: Sea Salt, Flaming Chili, Arabic Spice, French Cheese and Honey & BBQ. On the back of its successful launch, Kettle Cooked has decided to introduce new exciting flavors to the market soon and continue to ‘bring back the tradition of real chips.’
Kuwait Indo Trading Company (KITCO) was established in the year 1962 as an importer and distributor of major international brands.
In 1976, KITCO added snacks manufacturing to its business and in 1980, The Kuwait Biscuit & Food Products Manufacturing Company (KBC) was acquired and repositioned in the market.
Foreseeing a robust demand in the region, In 2007 Al Wazzan Foodstuffs Factory established a state-of-art facility to manufacture Composite Canisters also started manufacturing of “KITCO STIX” in Sharjah Plant.
The factory uses most modern machines and best technology in manufacturing. Complete production process is automated. Thus the company was awarded with HACCP certification in 2009 which proves its commitment to quality.
Keeping in line with our growth strategy, Manufacturing capabilities were expanded in the UAE during 2014 and KITCO became the sole manufacturer of Kettle Cooked chips in the region.
We now, also have Popcorn, Extruded & Fried Snacks manufacturing facility in our UAE plant.
Besides local market we now exporting our products to more than 50 distributors across region.
Kitco enjoys leadership market share in the category’s we operate in.
Danish Khan, +971 04 3256060